CCM Sterling?

This made-in-Canada Sterling brand is on Kijiji. The owner thinks Sterling was a CCM name. I'm not going to buy it, but I am curious. Does anyone know anything about it?

14 Comments

Yes, Sterling was a CCM owned brand. I've traced it back as far as 1932. The subject bicycle appears to be 1960s based on the two tone saddle, Endrick rims, etc.

Thanks for the reply T-Mar. The collector in me feels like I need to have at least one example from each of the different Canadian bike makers, so I'm glad it's a CCM because I don't have much more space in my garage! Why Sterling? Was it a regional nameplate or one for a hardware or department store chain?

I don't know the story the behind the Sterling name. All I know is that CCM owned the name so it's not a private label for a department or chain store, along the lines a Black Hawk, Garry Glider or Supercycle, However, it may have been a generic brand name that CCM used for bicycles sold in Mom & Pop type stores. This would have gotten around the protected territories of proper CCM dealers.

There was a Sterling in the 1890s in the USA. It's possible that this was one of the dozens of companies bought out by the American Bicycle Company, in which case CCM could have acquired the Canadian rights when it bought out National (the Canadian divison of ABC). This is how CCM acquired the Canadian rights to Columbia. Sterling certainly wasn't one of the seven major brands of National but it could have been a dormant brand that passed hands. Please note that I have no objective evidence to substantiate this and that it is only speculation.

 

ABC had nothing to do with the USA Sterling brand, nor did CCM

bicyclecollector  I'm curious as to how you arrived at that conclusion.

Records indicate that the Sterling Cycle Works became part of the American Bicycle Co. in 1899 which, as T-Mar points out, would have made it one of the brands to which CCM acquired the Canadian rights when it bought the National Cycle & Automobile Co. in 1903.   

John

The Cabe boy, do a little research on a real site!!!

I will, if only to correct whatever is there. That the Sterling Cycle Works was bought by the Pope Manufacturing Co. in 1899 and became part of the American Bicycle Co. is a historical fact. Any claim to the contrary is nonsense.

Mr or Mrs Bicycle Collector? ,right or wrong on this todays particular topic, you might want  to reconsider your evaluation of this very for Real site,which has served so many for so long, yourself included let alone being Canuck based ,respect comes to mind,John our faithful leader deserves much betterThanks JCCM friends of Mustang Sally.

Mr or Mrs Bicycle Collector? ,right or wrong on this todays particular topic, you might want  to reconsider your evaluation of this very for Real site,which has served so many for so long, yourself included let alone being Canuck based ,respect comes to mind,John our faithful leader deserves much betterThanks JCCM friends of Mustang Sally.

Not sure why my reply doubled up? Not that it matters, makes me laugh though reminds me of Kijiji when someone puts 4 adds in for their rusty cycle,YJNKnow,Regards

I second that Jamie

Thanks lads. bicyclecollector is actually Max whose name change does little to change his usual condescending tone. Not worth anyone getting upset over. 

John

Here's an October 09, 1899 announcement that the Sterling factory, among others, had been bought by ABC.

sterling_abca.jpg

Thanks for the post T-Mar.