Canada Cycle & Motor: The CCM Story
Posted: March 31, 2011



Think of Walter Massey. By the end of the 19th century, his family’s manufacturing concern was the largest of its kind in the British Empire. When he heard Hartford's huge American Bicycle Co. was headed to Canada, he helped buy Canada’s four largest bicycle makers and merge them with his own to form CCM. Not only did CCM beat back the American intruders, it bought them out.

Think of Louis Schwitzer. A graduate of the Imperial Artillery Academy in Vienna, Austria, Schwitzer designed CCM’s popular Russell motor car. Following his time at CCM, Schwitzer gained fame when he won the first race staged at the Indianapolis Motor Speedway on August 19, 1909. He went on to design the “Marmon Yellow Jacket” engine which powered the winning car in the first Indy 500.

Think of Willie Spencer. During the 20s Spencer on a CCM Flyer was one of the world’s top bicycle racers. When Spencer couldn’t come to terms with John Chapman, America’s “Czar of Racing,” he established his own circuit of racers. Dubbed “Willie’s Outlaws” by the American press, Willie’s riders  challenged Chapman’s to a grudge match. When Willie’s crew won the race, as well as a rematch at Madison Square Garden, Willie was given a substantial financial settlement and asked to return to Canada. 

Think of Torchy Peden. During the thirties Peden was the dominant racer on the six-day bicycle racing circuit. So popular was the red-headed giant that he became one of the world’s highest-paid athletes, earning even more than Babe Ruth and Lou Gehrig of the New York Yankees. CCM eventually presented Torchy with a gold-plated version of his CCM Flyer.

Think of Bill Shaw. Shaw was the CCM engineer who developed the plastic tip for the back of the skate blade. Designed to reduce injury, the innovation was introduced by Red Kelly of the Toronto Maple Leafs in the 59/60 season. Shaw would go on to help develop the IMAX projection system. His original projector would find a home at Ontario Place in 1971 and Shaw would receive several awards for his work including an Oscar for scientific and engineering achievement in 1986.  

Think of Bobby Hull. During the sixties, the “Golden Jet” was hockey’s marquee player. Although Hull endorsed Bauer skates he wore CCM skates. In 1968 Hull made it official when he signed a five-year endorsement deal with CCM. One of the most lucrative contracts in all of sports at the time, it landed Hull on the cover of Time magazine and CCM president Tom Nease in a lot of hot water. 

Think of the Mafia. Yes, the Mafia. In the sixties and seventies when a fierce boardroom battle was waged for control of CCM, the combatants in the struggle looked for back-up in the most unlikely of places. 

 Think Canadian history is dull? You’ll be surprised.


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Walter Massey and the Birth of CCM
Posted: November 24, 2010

Canada Cycle & Motor Ltd. was founded in 1899 by Walter Massey (1864 - 1901), President of the Massey - Harris Manufacturing Co. of Toronto, ON. In 1896 Massey had introduced the manufacture of bicycles into the product line of a family company previously best known for its farm machinery. Using his company's vast distribution and sales network, Massey was soon shipping his company's Silver Ribbon bicycles across Canada and throughout the world, including Australia and New Zealand.

Upon hearing that the massive American Bicycle Co. (Columbia), based in Hartford, Mass., was headed to Canada, Massey decided the only way to compete with such a large company was to merge some of Canada's smaller bicycle companies into one large one. To help him accomplish the task, Massey enlisted the aid of fellow Methodists - Joseph Flavelle (Robert Simpson Co.) and George Cox (Canada Life), as well as business associates Warren Soper (Dunlop Tire Co.) and E.R. Thomas (H.A. Lozier & Co.).

The syndicate, as they were known, bought Canada's foremost bicycle makers at the time including the Welland Vale Manufacturing Co. ("Perfect") of St. Catharines, ON, the Goold Bicycle Co. ("Redbird") of Brantford, ON, the Gendron Manufacturing Co. (Reliance") of Toronto and the H.A. Lozier Co. ("Cleveland") based in Cleveland, Ohio, but with a large branch plant located at the Toronto Junction. In 1899 the gentlemen merged the four companies with the Massey-Harris bicycle works to form one company - the Canada Cycle & Motor Co. Ltd. 

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