Normally, for a retail store, the dominant signage is the business name itself. The size of the CCM sign would seem to indicate that the business is directly owned by CCM. The building is also very large for a retail operation. While the details differ, the size, general layout and style of the facade appear similar to the Gendron factory. Both were 3 stories high and had one face divided into seven sections separated by buttresses (?) with the 2nd and 3rd stories having 2 windows between each set of buttresses. However, this could be co-incidence, as it may have been a relatively common architectural style for the era.
Per the1904 Toronto telephone directory, CCM had two city sales rooms, with the main room at 34 KIng St. W. being managed by C.M, Rciketts. There was also a branch at 710-724 Younge St.
It turns out that the location is actually 145 Bay Street on the northeast corner of Bay and Temperance Streets, which CCM relocated to, sometimes during 1904-1905. The building on the southeast corner is Toronto Fire Hall No.1. The shot appears to have been staged, probably after the fire, to provide additional realism and action to the newsreel footage. Attached is a 1913 photo showing the two buildings from the opposite direction.
Normally, for a retail store, the dominant signage is the business name itself. The size of the CCM sign would seem to indicate that the business is directly owned by CCM. The building is also very large for a retail operation. While the details differ, the size, general layout and style of the facade appear similar to the Gendron factory. Both were 3 stories high and had one face divided into seven sections separated by buttresses (?) with the 2nd and 3rd stories having 2 windows between each set of buttresses. However, this could be co-incidence, as it may have been a relatively common architectural style for the era.
Per the1904 Toronto telephone directory, CCM had two city sales rooms, with the main room at 34 KIng St. W. being managed by C.M, Rciketts. There was also a branch at 710-724 Younge St.
Nicely done T-Mar. I should have said company showrooms rather than retail outlets. Do you have access to any other years of the Toronto phone book?
John
It turns out that the location is actually 145 Bay Street on the northeast corner of Bay and Temperance Streets, which CCM relocated to, sometimes during 1904-1905. The building on the southeast corner is Toronto Fire Hall No.1. The shot appears to have been staged, probably after the fire, to provide additional realism and action to the newsreel footage. Attached is a 1913 photo showing the two buildings from the opposite direction.