In the end

Folks often ask what happened to CCM after it went bankrupt in January 1983. The question is a good one, but the answer isn't entirely a clear one.

The simplest answer is that the company was bought by Procycle of St-Georges de Beauce, Québec. What Procycle wanted more than anything else was simply the rights to the CCM bicycle name. As a result, they hired longtime CCM employee Gus Chard to oversee the dispersal of the equipment from the CCM plant on Lawrence Ave. in Weston, ON. Some of the equipment and machinery was sent to Quebec, but much of it was sold for scrap.

 Procycle plant in Quebec 

The same fate befell the inventory. Some was shipped to Quebec, but according to a lad I met this past weekend at the Canadian Vintage Bicycle Show in Brantford, most of it was sold to Crick Cycle & Sports in London, ON for $100,000. Crick continued to sell the inventory for the next few years doubling their original investment, but eventually sent what was left to the junk heap.

Beacuse Procycle was interested only in the CCM bicycle name from the outset in 1983 they immediately sold the rights to the sporting goods line to another Quebec company Sport Maska. In 2004 Reebok whose world headquarters are in Boston, Mass. and whose Canadian headquarters are in St. Laurent, Quebec, acquired the rights to the CCM line of sporting goods and in 2009 completed the acquisition with the purchase of the rights to the bicycle name as well.

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